Identifying associations between sport sponsorship decision-making variables
نویسندگان
چکیده
منابع مشابه
investigation of effective factors in sport sponsorship decision making
the aim of this study was to survey four fundamental effective factors in sport sponsorship decision making. for this purpose, viewpoints of 30 experts and active individuals in sport sponsorship such as managers of sponsor corporations, authorities of sport federations and clubs were analyzed. the method of this research was qualitative and explorative and was performed through interviews. the...
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ژورنال
عنوان ژورنال: South African Journal of Economic and Management Sciences
سال: 2004
ISSN: 2222-3436,1015-8812
DOI: 10.4102/sajems.v7i3.1352